101: Developing Your Brand’s Aesthetic
How to Style, Take, and Edit Exceptional Images for Social Media
WHAT YOU WILL LEARN IN THIS CLASS:
This deep-dive course covers essential tools to help you create stunning photos for your small business’s social media presence. This course will yield big results for your business, such as how to connect your brand strategy to your brand’s aesthetic, develop a style guide for your brand, discover your unique aesthetic, learn to style, take and edit photos that reflect that aesthetic, and so much more.
- Defining your brand's audience
- Establishing your brand's voice & tone, color palette, and more
- Styling basics to help you take photos of your product for social media
- How to take photos with your smartphone to use on social media
- The basics of photo editing & my step-by-step process
Also, this class comes with a robust workbook. If you take the time to work through each section, you’ll walk away with a clear understanding of how your brand’s aesthetic can help your strategy, a complete brand style guide, and a healthy set of photos to start showcasing your brand on social media in an impactful way.
- Step-by-step information and examples of Joanna's workflow & process
- An exclusive peek into Joanna’s styling toolbox, with sources to help you start your own
- A comprehensive guide to Joanna’s favorite books, apps, people to follow, and products — aka what I use all the time
As a social media expert with over 3.8 million followers across all social media platforms and over 7 million monthly viewers on Pinterest alone, the tools I’ll be sharing in this class are the same ones that I’ve used to build my brand recognition, drive engagement, and lead to the growth of Jojotastic.
I’ve partnered with Rachelle Cummings, Co-Founder and Creative Director at Work Society. With a background in content development, Rachelle helps businesses align their content strategy with their purpose — ensuring consistency in messaging across every asset, from digital ads to integrated campaigns. And she’s put together some tricks to help you do this for your own business. Trust me, you want this info!
I’m so excited to share tools that have helped me grow my business, gain new followers, and not feel overwhelmed. Every single thing I’ve shared in this class is something I’ve done to help grow my own brand and I can’t wait to see how this class helps you!
The course is taught by Joanna Hawley-McBride, aka Jojotastic, a social media expert with over 3.8 million followers across all social media platforms and over 7 million monthly viewers on Pinterest alone!
With a background in textile design and an obsession for sharing, in 2012, Joanna created Jojotastic as a lifestyle blog focused on runway-fresh fashion, inspiring modern-but-modest home interiors, and her addiction to donuts. A well-established lifestyle influencer, Joanna was one of the first Pinterest users ( with over 3.7 million followers to prove it). Known for her raw honesty, Joanna seeks to inspire readers to live their truest lives. In the past, she has worked with brands including Ford, Ziploc, Gap and has been featured in national outlets such as CNBC, Buzzfeed, HGTV, Apartment Therapy and more!